Behavioral Finance: Herding

At Preferred Financial Strategies we find it is important that our clients understand what their financial decisions are based on. Every decision comes down to your behavior.  You make financial decisions based on emotions, social interaction, and factors that lay in our subconscious. Are you ready to become more aware of why you make the financial decisions you do? Watch the video above about herding. Franklin Templeton Investments does a good job explaining herding and how we behave in this financial scenario. Knowing how you behave financially is a great Financial Strategy For Life!  You want to make informed and logical decisions.  Like I say, “Following the heard isn’t always a great idea.  Remember what the heard leaves behind!”


We are not in partnership with Franklin Templeton Investments. This content is meant for educational purposes and  is provided as a convenience only. We assume no liability for any inaccuracies, errors or omissions in or from any data or other information provided, or for any actions taken in reliance on any such data or information.

About Sara Seasholtz

Sara Seasholtz, CFP®, was voted one of "50 Most Influential Women in Charlotte" by The Mecklenburg Times in 2011, and has assisted her clients with their financial planning needs for over 40 years. Have a financial question? ASK SARA!


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